The post-launch phase is where you monitor and enhance your website. You'll regularly check Google Analytics for visitor data and Google Search Console for crawl errors and organic search performance. This data will inform your ongoing strategy and help you identify areas for improvement.
Building backlinks to your site is an ongoing process that boosts your site's SEO. You'll continue to identify potential websites for backlinks and reach out to them.
Fresh content is key to keeping users engaged and improving SEO. You'll need to regularly add new content to your site and optimize existing content for search engines.
Lastly, you'll monitor your site's keyword rankings. If they dip, you might need to revise your content or SEO strategy. This phase is all about improvement and growth, turning your website into a valuable asset for your business.