Traffic Shop is an adult-industry traffic-buying-and-selling platform. Per their published positioning, they handle bulk-traffic transactions between publishers and advertisers in the adult vertical. Smaller player than the major RTB ad networks; the model is more direct-traffic-broker than self-serve ad-network.
What to verify before engaging. Smaller traffic platforms in this category have varying degrees of active operations — before commiting budget, verify (1) the platform is actively trading, (2) the traffic quality on offer is verifiable (not bot traffic, not incentivized clicks), (3) the payment terms are documented, (4) other advertisers and publishers can be referenced.
How direct-traffic-broker differs from RTB. RTB ad-networks (ExoClick, TrafficJunky) match buyers and sellers algorithmically with transparent pricing per impression. Direct-traffic-broker platforms negotiate bulk deals between specific publishers and advertisers, typically with less granular pricing and more relationship-driven terms. For operators with very specific traffic-source or audience-targeting needs, broker platforms can deliver what RTB cannot; for general scalable traffic, RTB usually wins.
Who it fits. Operators with specific bulk-traffic needs that RTB platforms do not match well; operators with relationships that benefit from direct broker engagement; established adult-traffic-industry insiders.
Bottom line. Niche broker option. See our adult banner advertising overview for the broader traffic-acquisition landscape.